About

It has been said that each of us is the sum total of our past experiences, both good and bad. That is probably never truer than when you are in a position to help companies make thoughtful, informed decisions about where to place their local media dollars.

When we help clients with their local media campaigns, it’s still amazing to see how our past experiences really have helped shape and refine our collective expertise in local media planning and placement.

A little more about Linda …

lindaMy love for media started more than 25 years ago when I first began my career at Sheehy & Knopf, as an assistant to one of the owners of the company, Bill Sheehy. Within the first couple of months I realized my heart was in the media department and quickly moved into a media assistant position.

Since that time I have been with the agency (now Sheehy+Associates) most of my career, moving from media assistant to my current position of Director of Media Services. Except for a short 5 year stint in the early to mid-1990s, where I left the agency to work on the client side placing broadcast for Mercantile Stores, Sheehy+Associates has been my home.

Even in the early years of my career, my experience has been primarily working with local and regional businesses. One of my first larger accounts was General Electric, where I worked on media placement in 5 regions of the country. In spite of being a national advertiser, a great deal of effort was focused on individual market buys across the country, which made a very national corporation feel very local.

Over the years I have been very fortunate to have worked on a number of clients, across a number of industries. My previous client list included Baptist Hospital East & NKC Hospitals, both in Louisville; Mercy Hospitals out of Cincinnati, Central Bank headquartered in Lexington and the Louisville Convention & Visitors Bureau.

In addition, I am currently working with Woodmen of the World, a fraternal benefit organization that sells life insurance. Woodmen of the World is a great example of a national company that focuses their advertising in regional and local areas.

Of all the clients I have had the honor to work with, the one client that has had a consistent presence on my list has been Arby’s. I have worked on Arby’s for a large portion of my 25+ years and have grown to love the QSR business. Each franchisee has a unique set of challenges and I have enjoyed working with a number of franchisees individually, for a number of co-ops.

The media business has definitely changed over the last 25+ years, but I continue to enjoy the challenges that come with an industry in constant change.

In my free time you will find me curled up with a good book or hanging out with my husband and our malti-poo, Cooper. With two grown children, we enjoy a quieter environment.

 

A little more about Shelby …

Once I started at the University of Kentucky, I had no doubt I wanted a career in advertising. And, after my experiences in various disciplines, from account service at Meridian in Lexington to public relations at Elizabeth Arden in London, England, I knew I was a media gal through and through.

Media is the perfect fit for my love of research, negotiating and problem solving. I thrive on finding the most targeted media mix to reach the audience, and the opportunity to turn a unique marketing challenge into a successful campaign.

This California girl headed to Louisville over a decade ago to begin my career as a media assistant at Sheehy+Associates. Over the years, I worked my way into my current position of Associate Media Director and Manager of Digital Media.

I have enjoyed working across various industries from retail to telecommunications, in a wide range of geographies, from top 10 markets to rural counties. I love the unique challenges of every local market and finding a way to stretch our client’s media budget.

In an ever-changing media landscape, more and more opportunities present themselves to micro target to even the smallest of audiences. As the Manager of Digital Media, I enjoy the opportunity to help our clients find new ways to achieve their marketing goals.

Expanding my knowledge base, to capitalize on these opportunities, IS my passion.

When I’m not working, you can find me trying out a new recipe in the kitchen or knitting up a new project, from baby blankets to chemo caps for charity. I love the opportunity to improve my skills and try new techniques.

When it’s warm outside you can catch me on the golf course or out and about on my scooter. Watch out, I actually have my motorcycle license!

 

And, a little more about Leslie …

leslieLike most advertising professionals, finding my path through and upward in agency life has taken much persistence, patience and passion. While applying for my first job out of college, I could not imagine ever getting the “10+ years of experience” that every interesting job seemed to require.

Nevertheless, I just knew I HAD to be in Advertising. Well, 12 years later, I am confident I’ve earned my stripes in media buying, planning, negotiating and most importantly … finagling … because in this business, there’s always a way to make it work.

I’ve worked on campaigns with big bank accounts and no bank accounts, in major media markets and in towns I cannot find on the map. No matter the size and scope, I put all my energy into delivering beyond expectation.

Over the course of my career, I’ve had the pleasure of working with great teams in Cincinnati, Phoenix and Louisville. The majority of my tenure has been spent working on behalf of Subway Restaurants and the Kroger Company, both of which have given me enormous insight into how great companies position themselves in the marketplace.

When I’m not burning the midnight oil, I am parked in front of the TV, a movie screen or the latest tween book. I’m a glutton for all things entertainment, including celebrity gossip. I wake up and fall asleep to ESPN, which may put me outside the typical W25-54 demographic I try to reach with my day job. I also fashion myself a “foodie”, but cannot cook to save my life.