How to Find the Right Trade Publication for Your Local Media Campaign

Trade publications can be an important component of a local media B2B campaign and evaluating a few key pieces of information can help you select the most appropriate vehicles for your message.

Planning a B2B campaign can feel like a daunting task unless you know where to start.  Recently, we outlined seven tactics to consider in your marketing mix.  If you have decided to include trade publications, you have completed step one. But, now the fun part begins … which ones to choose.

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2 Reasons to Consider Digital Media for a Local Media Branding Message

Historically, local media advertisers have avoided online tactics for their branding message, but research shows higher engagement helps the brand resonate with consumers.

Many marketers have considered the online platform to be more of a direct response medium and have hesitated to put their branding message in the online space. [Read more...]

3 Ways to Tailor Your Local Media Plan to Speak to Millennials

Are Millennials really that different? Ways to gear your local media plan to reach the “connected” generation.

With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that different from generations born earlier? And, if so, how can marketers offer authentic value to this time-constrained, media-bred culture? [Read more...]

How Increased Digital Media Usage Can Impact your Local Media Campaign

Consumers are continuing to increase their time spent with digital media, but how does this research impact your local media campaign and should you incorporate it into your media plans?

For the first time in history, the average time spent with digital media per day is expected to surpass TV viewing. [Read more...]

3 Ways Generational Differences Can Impact Your Local Media Campaign

Millennials and Baby Boomers represent two very influential generational groups that are vastly different in the way they process information and local media messages.

In a previous article, I discussed how Millennials are a unique generation that consumes media very differently from other generations. A new study by Nielsen, found Millennials and Baby Boomers to be neurologically hardwired to process information differently.

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4 Reasons to Add Digital Video to Your Local Media Campaign

Consumers continue to increase the time spent streaming online video, which represents a huge local media opportunity to increase campaign effectiveness.

The amount of time consumers are spending in the online space is continuing to increase, as more compelling content moves onto digital platforms –including social networks with mass appeal and an expanding selection of online video content.

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4 Ways to Incorporate Social Media into Your Local Media Campaign

Use your local media campaign to create more brand ambassadors on social media as well as increase sales.

As we discussed in a previous article, consumers respond to social media prompts included in traditional local media tactics.  There are ways to incorporate social media content and prompts in your local media strategy without diluting your message. [Read more...]

Adding Newspaper to Your Local Media Mix Can Help Reach Younger Adults

According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week.

Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get your message out to the “masses.”  But, over the past several years some media planners and advertisers have disregarded newspaper as a viable media tactic, unless they were trying to reach the 55+ demographic.

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4 Mobile Stats You Need to Know for Your Local Media Campaign

Mobile devices are playing an increasingly larger role in the way consumers are making purchase decisions.

New statistics are being released daily showing how consumers are using their mobile devices for everything from researching products and comparing prices to actually taking action and making the purchase on their mobile device. [Read more...]

Boost Digital Media Impact Through Traditional Local Media

Since media usage is more fragmented than ever before, it’s imperative for traditional and digital tactics to work together to maximize reach.

Recently I attended a TVB media seminar in which the primary presenter said, “anyone can swing a media bat and hit one or two intended targets.” This is true, which is why it’s important to choose the medium and media mix that best reflects who your customer is and how they interact with media, as opposed to guessing or trying to be everywhere. While you won’t hit a homerun every time, you at least want to consistently get on base and put yourself in position to score. [Read more...]