3 Ways to Improve the Value of Your Local Media Added Value Schedules

While most local advertisers are aware that they should request “added value” from all their media partners, implementing this requirement effectively is often a rarity or afterthought.

Securing high-quality “extras” can be a challenge when your media partners see Added Value as penance.  But utilizing a few key guidelines will help you maximize added value offerings and truly put the “value” back in Added Value. [Read more...]

3 Ways to Properly Assess Local Media Promotional Opportunities

A great promotion should truly enhance your local advertising campaign and offer an additional, noteworthy component to your local media mix.

Any good or aggressive sales person will approach you with additional opportunities that will increase your spend with them. This often leads to a flood of unwanted emails and phone calls. The result is more times than not a complete disregard for the proposals for an unnecessary, hasty investment.

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2 Ways to Protect your Local Media Endorsement

Just as important as choosing the right endorser or spokesperson is knowing how to protect and maximize that investment, and in some cases minimize the damage your endorser may have created. [Read more...]

3 Reasons to Incorporate a Charity in Your Local Media Campaign

Incorporating a charity into your local media plans is a great way to build a good image within your community and can also drive traffic to your store, while supporting a good cause.

It is best to choose a charity in which you have a connection. For example, if you’ve lost a loved one to cancer, then partner with the American Cancer Society. If you have a heart for orphans’ because you were adopted, then partner with a local orphanage. We can speak more passionately when partnering with an organization in which there is an affiliation.

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3 Tips to Effectively Implement Giveaways in Your Local Media Campaign

Product giveaways and contesting can offer a unique, exciting way to amplify your local media campaign.

A giveaway should generate excitement, buzz and most importantly … traffic to your business. [Read more...]