2 Reasons to Consider Digital Media for a Local Media Branding Message

Historically, local media advertisers have avoided online tactics for their branding message, but research shows higher engagement helps the brand resonate with consumers.

Many marketers have considered the online platform to be more of a direct response medium and have hesitated to put their branding message in the online space. [Read more...]

4 Reasons to Add Digital Video to Your Local Media Campaign

Consumers continue to increase the time spent streaming online video, which represents a huge local media opportunity to increase campaign effectiveness.

The amount of time consumers are spending in the online space is continuing to increase, as more compelling content moves onto digital platforms –including social networks with mass appeal and an expanding selection of online video content.

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3 Reasons to Incorporate a Charity in Your Local Media Campaign

Incorporating a charity into your local media plans is a great way to build a good image within your community and can also drive traffic to your store, while supporting a good cause.

It is best to choose a charity in which you have a connection. For example, if you’ve lost a loved one to cancer, then partner with the American Cancer Society. If you have a heart for orphans’ because you were adopted, then partner with a local orphanage. We can speak more passionately when partnering with an organization in which there is an affiliation.

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