2 Reasons to Consider Digital Media for a Local Media Branding Message

Historically, local media advertisers have avoided online tactics for their branding message, but research shows higher engagement helps the brand resonate with consumers.

Many marketers have considered the online platform to be more of a direct response medium and have hesitated to put their branding message in the online space. [Read more...]

3 Ways to Tailor Your Local Media Plan to Speak to Millennials

Are Millennials really that different? Ways to gear your local media plan to reach the “connected” generation.

With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that different from generations born earlier? And, if so, how can marketers offer authentic value to this time-constrained, media-bred culture? [Read more...]

4 Reasons to Add Digital Video to Your Local Media Campaign

Consumers continue to increase the time spent streaming online video, which represents a huge local media opportunity to increase campaign effectiveness.

The amount of time consumers are spending in the online space is continuing to increase, as more compelling content moves onto digital platforms –including social networks with mass appeal and an expanding selection of online video content.

[Read more...]

4 Ways to Incorporate Social Media into Your Local Media Campaign

Use your local media campaign to create more brand ambassadors on social media as well as increase sales.

As we discussed in a previous article, consumers respond to social media prompts included in traditional local media tactics.  There are ways to incorporate social media content and prompts in your local media strategy without diluting your message. [Read more...]

Adding Newspaper to Your Local Media Mix Can Help Reach Younger Adults

According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week.

Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get your message out to the “masses.”  But, over the past several years some media planners and advertisers have disregarded newspaper as a viable media tactic, unless they were trying to reach the 55+ demographic.

[Read more...]

4 Mobile Stats You Need to Know for Your Local Media Campaign

Mobile devices are playing an increasingly larger role in the way consumers are making purchase decisions.

New statistics are being released daily showing how consumers are using their mobile devices for everything from researching products and comparing prices to actually taking action and making the purchase on their mobile device. [Read more...]

Boost Digital Media Impact Through Traditional Local Media

Since media usage is more fragmented than ever before, it’s imperative for traditional and digital tactics to work together to maximize reach.

Recently I attended a TVB media seminar in which the primary presenter said, “anyone can swing a media bat and hit one or two intended targets.” This is true, which is why it’s important to choose the medium and media mix that best reflects who your customer is and how they interact with media, as opposed to guessing or trying to be everywhere. While you won’t hit a homerun every time, you at least want to consistently get on base and put yourself in position to score. [Read more...]

Facebook Targeting Options to Include in Your Local Media Campaign

Consider your Facebook advertising strategy and targeting options before placing your next local media campaign, to maximize effectiveness and ROI.

Facebook continues to update their advertising platform to garner more advertising dollars.  According to eMarketer, Facebook will receive 30% of mobile advertising spending in 2013, which is second only to Google. [Read more...]

How Consumer Multi-Tasking Behavior Affects Your Local Media Campaign

The best way to reach multi-tasking consumers is through a multi-layered local media approach.

Consumers no longer just sit and watch television or play video games. They are also multi-tasking simultaneously with laptops, mobile phones, tablets and gaming consoles. They are looking for information, communicating with others and enjoying alternative entertainment all at the same time. [Read more...]

How to Effectively Use Mobile Coupons in Your Local Media Campaign

The use of digital coupons in local media campaigns continues to grow in order to target consumers whenever and wherever they are using their smartphones. [Read more...]