3 Ways to Properly Assess Local Media Promotional Opportunities

A great promotion should truly enhance your local advertising campaign and offer an additional, noteworthy component to your local media mix.

Any good or aggressive sales person will approach you with additional opportunities that will increase your spend with them. This often leads to a flood of unwanted emails and phone calls. The result is more times than not a complete disregard for the proposals for an unnecessary, hasty investment.

[Read more...]