How Increased Digital Media Usage Can Impact your Local Media Campaign

Consumers are continuing to increase their time spent with digital media, but how does this research impact your local media campaign and should you incorporate it into your media plans?

For the first time in history, the average time spent with digital media per day is expected to surpass TV viewing. [Read more...]

3 Ways Generational Differences Can Impact Your Local Media Campaign

Millennials and Baby Boomers represent two very influential generational groups that are vastly different in the way they process information and local media messages.

In a previous article, I discussed how Millennials are a unique generation that consumes media very differently from other generations. A new study by Nielsen, found Millennials and Baby Boomers to be neurologically hardwired to process information differently.

[Read more...]

Adding Newspaper to Your Local Media Mix Can Help Reach Younger Adults

According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week.

Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get your message out to the “masses.”  But, over the past several years some media planners and advertisers have disregarded newspaper as a viable media tactic, unless they were trying to reach the 55+ demographic.

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4 Mobile Stats You Need to Know for Your Local Media Campaign

Mobile devices are playing an increasingly larger role in the way consumers are making purchase decisions.

New statistics are being released daily showing how consumers are using their mobile devices for everything from researching products and comparing prices to actually taking action and making the purchase on their mobile device. [Read more...]

Why Teens Matter to Your Local Media Campaign

The better you understand the local media habits of your future customer now, the better you will understand who they will become later.

You may think, because you are not currently targeting teens and young adults with your product or service, you can ignore that segment of the population. But, young adults are a crucial segment for businesses and advertisers to understand, no matter who you are targeting. [Read more...]

How Consumer Multi-Tasking Behavior Affects Your Local Media Campaign

The best way to reach multi-tasking consumers is through a multi-layered local media approach.

Consumers no longer just sit and watch television or play video games. They are also multi-tasking simultaneously with laptops, mobile phones, tablets and gaming consoles. They are looking for information, communicating with others and enjoying alternative entertainment all at the same time. [Read more...]

How to Effectively Use Mobile Coupons in Your Local Media Campaign

The use of digital coupons in local media campaigns continues to grow in order to target consumers whenever and wherever they are using their smartphones. [Read more...]

4 Challenges of Using Mobile Advertising in Your Local Media Mix

The challenges you should consider before placing your next local mobile campaign.

Usage of mobile devices, like smartphones and tablets, continues to grow, and many advertisers are struggling to find a way to include the tactic in the mix.  Some try to re-purpose their online strategy, but mobile brings its own set of marketing challenges. [Read more...]