2 Reasons to Consider Digital Media for a Local Media Branding Message

Historically, local media advertisers have avoided online tactics for their branding message, but research shows higher engagement helps the brand resonate with consumers.

Many marketers have considered the online platform to be more of a direct response medium and have hesitated to put their branding message in the online space. [Read more...]

How to Effectively Reach Teens With Your Local Media Mix

Traditional local media out performs online advertising when it comes to recall and effectiveness.

American teenagers have grown up with the Internet and social media, so it is no surprise they spend most of their time online.    [Read more...]

4 Challenges of Using Mobile Advertising in Your Local Media Mix

The challenges you should consider before placing your next local mobile campaign.

Usage of mobile devices, like smartphones and tablets, continues to grow, and many advertisers are struggling to find a way to include the tactic in the mix.  Some try to re-purpose their online strategy, but mobile brings its own set of marketing challenges. [Read more...]

2 Ways to Include Online Display in Your Local Media Campaign

When to purchase online inventory directly from a publisher and when to include an ad network.

Internet usage continues to grow and according to recent media usage reports, Internet is the second most used medium, behind Television for Persons 18+.  So, it comes as no surprise that online display advertising is an important part of the local media mix. [Read more...]