How to Find the Right Trade Publication for Your Local Media Campaign

Trade publications can be an important component of a local media B2B campaign and evaluating a few key pieces of information can help you select the most appropriate vehicles for your message.

Planning a B2B campaign can feel like a daunting task unless you know where to start.  Recently, we outlined seven tactics to consider in your marketing mix.  If you have decided to include trade publications, you have completed step one. But, now the fun part begins … which ones to choose.

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Adding Newspaper to Your Local Media Mix Can Help Reach Younger Adults

According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week.

Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get your message out to the “masses.”  But, over the past several years some media planners and advertisers have disregarded newspaper as a viable media tactic, unless they were trying to reach the 55+ demographic.

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Top Free Online Resources for Local Media Buying

Free tools to help find traditional media vendors and place your local media schedules.

Once you have completed the media planning process and have identified which mediums will achieve your goals and objectives, it is time to place your local media campaign.   [Read more...]