3 Ways to Improve the Value of Your Local Media Added Value Schedules

While most local advertisers are aware that they should request “added value” from all their media partners, implementing this requirement effectively is often a rarity or afterthought.

Securing high-quality “extras” can be a challenge when your media partners see Added Value as penance.  But utilizing a few key guidelines will help you maximize added value offerings and truly put the “value” back in Added Value. [Read more...]

3 Ways to Properly Assess Local Media Promotional Opportunities

A great promotion should truly enhance your local advertising campaign and offer an additional, noteworthy component to your local media mix.

Any good or aggressive sales person will approach you with additional opportunities that will increase your spend with them. This often leads to a flood of unwanted emails and phone calls. The result is more times than not a complete disregard for the proposals for an unnecessary, hasty investment.

[Read more...]

3 Tips to Effectively Implement Giveaways in Your Local Media Campaign

Product giveaways and contesting can offer a unique, exciting way to amplify your local media campaign.

A giveaway should generate excitement, buzz and most importantly … traffic to your business. [Read more...]

4 Items to Consider Before Investing in a Sports Package to Enhance Your Local Media Efforts

Being associated with a sports team may sound appealing, but may not be the best choice for your local media dollars.

There are 4 key items to consider before diving headfirst into purchasing a sports package: [Read more...]

4 Ways to Enhance Your Local Media Campaign For Free

How you can gain additional exposure for your brand without spending more money.

After you have negotiated and placed your annual media schedule, you may be wondering what else you could do to gain exposure for your brand. [Read more...]

4 Tips for Evaluating Local Media Advertising Packages

How to determine if a proposal is worth the investment and should be included in the local media mix.

Marketing directors and media buyers are constantly bombarded with advertising packages from local media vendors.  It can be difficult to determine the value of the entire package, since most will include a variety of elements, not just the tactics you want. [Read more...]