3 Ways to Tailor Your Local Media Plan to Speak to Millennials

Are Millennials really that different? Ways to gear your local media plan to reach the “connected” generation.

With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that different from generations born earlier? And, if so, how can marketers offer authentic value to this time-constrained, media-bred culture? [Read more...]

6 Ways Adjust Your Local Media Plan When You Have New Competition

Take a strategic approach to any local media adjustments when faced with new competition.

Your business is sailing along.  Your sales are good and your customers know who you are and why they shop with you. You have established a good reputation and have figured out what drives your customers to your store. Things are good until you are driving around your neighborhood and  spot a “coming soon” sign on a vacant building. [Read more...]

4 Ways to Incorporate Social Media into Your Local Media Campaign

Use your local media campaign to create more brand ambassadors on social media as well as increase sales.

As we discussed in a previous article, consumers respond to social media prompts included in traditional local media tactics.  There are ways to incorporate social media content and prompts in your local media strategy without diluting your message. [Read more...]

3 Reasons to Incorporate a Charity in Your Local Media Campaign

Incorporating a charity into your local media plans is a great way to build a good image within your community and can also drive traffic to your store, while supporting a good cause.

It is best to choose a charity in which you have a connection. For example, if you’ve lost a loved one to cancer, then partner with the American Cancer Society. If you have a heart for orphans’ because you were adopted, then partner with a local orphanage. We can speak more passionately when partnering with an organization in which there is an affiliation.

[Read more...]

Facebook Targeting Options to Include in Your Local Media Campaign

Consider your Facebook advertising strategy and targeting options before placing your next local media campaign, to maximize effectiveness and ROI.

Facebook continues to update their advertising platform to garner more advertising dollars.  According to eMarketer, Facebook will receive 30% of mobile advertising spending in 2013, which is second only to Google. [Read more...]

Why You Should Include a Blog In Your Local Media Strategy

Companies that blog, receive 55% more web traffic and 70% more leads, than those who don’t.

When we talk to clients about a social local media strategy, they usually jump right to Facebook and Twitter.  Both outlets are important, but we usually take a step back and discuss whether or not a company blog is the appropriate first step. [Read more...]

5 Ways to Enhance Your LinkedIn Company Profile

LinkedIn is one of the largest traffic drivers for B2B companies, so it is critical to maximize the effectiveness of your company’s LinkedIn profile.

Here are 5 ways to enhance your LinkedIn profile and generate leads: [Read more...]

3 Things You Need to Know About Facebook Advertising

Facebook ad revenue is expected to increase to $5 billion in 2012.  Before you start an ad campaign, make sure you have the right tools and strategy in place.

With 845 million Facebook users around the world, who wouldn’t want to advertise on Facebook? [Read more...]

Integrating Social Media Icons Into A Traditional Local Media Campaign

Everyone needs to increase their social media communities and it’s important to use all of the resources available to you, including your traditional local media campaigns.

Many advertisers are wondering if they should include social media icons in their traditional advertising.  And if so, how?

If you are still on the fence, here are 3 things to keep in mind. [Read more...]

How to Reach Baby Boomers: Exploring their Social Side

Baby Boomers are the fastest growing segment in social media.  Tips on using the right media mix to reach this important target audience.

When you begin building a media plan for a 50+ demographic you think television, radio and print … easy no-brainer, right?  But, if you aren’t including social media in the mix, then you may be missing an opportunity to embrace social media’s fastest growing user segment … today’s “tuned in” Baby Boomer.

While it’s true that the usage of traditional mediums, especially television and newspaper, are much higher for the Baby Boomer generation than those in Gen X or Gen Y; Baby Boomers are also the fastest growing user segment of social media. [Read more...]