3 Ways to Improve the Value of Your Local Media Added Value Schedules

While most local advertisers are aware that they should request “added value” from all their media partners, implementing this requirement effectively is often a rarity or afterthought.

Securing high-quality “extras” can be a challenge when your media partners see Added Value as penance.  But utilizing a few key guidelines will help you maximize added value offerings and truly put the “value” back in Added Value. [Read more...]

2 Ways to Protect your Local Media Endorsement

Just as important as choosing the right endorser or spokesperson is knowing how to protect and maximize that investment, and in some cases minimize the damage your endorser may have created. [Read more...]

3 Tips to Effectively Implement Giveaways in Your Local Media Campaign

Product giveaways and contesting can offer a unique, exciting way to amplify your local media campaign.

A giveaway should generate excitement, buzz and most importantly … traffic to your business. [Read more...]

Benefits of Using a Long-Term Sports Contract for A Local Media Buy

Choosing to pursue a long-term sports contract will allow you to add focus, consistency and long-term savings to your local media buy.

Advertisers are often hesitant to commit to a multi-year or long-term sports contract, as it locks up a large amount of capital and cannot be cancelled without the consequence of steep penalties. There are also no guarantees a baseball team will continue to win or a highly touted player will remain popular for an extended amount of time. [Read more...]

Are High Profile Sports The Right Fit For Your Local Media Campaign?

High profile sporting events can take a huge bite out of your local media budget, so consider when the investment makes sense and when should you pass on the opportunity. [Read more...]

4 Items to Consider Before Investing in a Sports Package to Enhance Your Local Media Efforts

Being associated with a sports team may sound appealing, but may not be the best choice for your local media dollars.

There are 4 key items to consider before diving headfirst into purchasing a sports package: [Read more...]

4 Ways to Enhance Your Local Media Campaign For Free

How you can gain additional exposure for your brand without spending more money.

After you have negotiated and placed your annual media schedule, you may be wondering what else you could do to gain exposure for your brand. [Read more...]

4 Tips for Evaluating Local Media Advertising Packages

How to determine if a proposal is worth the investment and should be included in the local media mix.

Marketing directors and media buyers are constantly bombarded with advertising packages from local media vendors.  It can be difficult to determine the value of the entire package, since most will include a variety of elements, not just the tactics you want. [Read more...]