7 Local Media Tactics to Consider for a B2B Campaign

Finding the right mix of local media tactics for a B2B product can seem a little challenging, but there are several highly targeted ways to reach your niche audience.

If you are advertising a product to other businesses you may question the right media vehicle to deliver your message.  Because like any local media campaign, the key to increasing your ROI is reducing the “waste.”  You need to find efficient ways to put your message in front of your target audience. [Read more...]

3 Ways to Reach the Hispanic Market with Your Local Media Campaign

Reaching the Hispanic audience with your local media campaign can seem overwhelming, but properly doing so can create a new and loyal customer base.

While we’re told and often acknowledge the Hispanic population continues to grow faster than any other multicultural population.  Their part of the advertising mix is often overlooked or given a small portion of the budget as an afterthought, despite the enormous buying power this group wields. [Read more...]

How Market Differences Affect Your Local Media Campaign

If you are a retailer with multiple locations across multiple markets, you may need to do some market research before finalizing your local media plans.

You might think that because two markets are similar in size and population that the same marketing plan will work for both markets.  Even in markets that are geographically close to each other, you may find you need to tailor your plans to the specific nuances of each market.  Simply making “cookie cutter” plans across multiple markets may not be the best use of your marketing dollars. [Read more...]

Facebook Targeting Options to Include in Your Local Media Campaign

Consider your Facebook advertising strategy and targeting options before placing your next local media campaign, to maximize effectiveness and ROI.

Facebook continues to update their advertising platform to garner more advertising dollars.  According to eMarketer, Facebook will receive 30% of mobile advertising spending in 2013, which is second only to Google. [Read more...]